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In response to "$45 million more for Star Trek in it's second weekend surprised me more than $80 million in the first" by dug

Would that be mainly because of repeat viewings, or good word of mouth?

I know that Will - who has up until now *refused* to "waste his time" seeing ST - has now decided to see it, thanks to wom. I wonder if this is what's getting people there or not.

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