ST Alpha - "The absolute floor for the movie should have been $225M, and I think higher. Greatest Showman made $175, and the built in IP of MPR..." (Reading a Post)

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In response to "MPR will end up with ...175 domestically? That's fine. -- nm" by Reagen

The absolute floor for the movie should have been $225M, and I think higher. Greatest Showman made $175, and the built in IP of MPR...

Posted by MDH Jan 17 '19, 06:34

Disney just didn't understand that people did not want this movie as much as the studio thought they did.

Responses:

I think we're debating philosophy at this point. 175 for this is what you reasonably expect. If you made it expecting more - Reagen Jan 17, 06:38 9
- I was expecting $250-$300 million. It's Mary Poppins. - David Jan 17, 06:50 5
  - Their problem is that they made it 15-20 years too late. People who grew up with Mary Poppins (like me) have kids who are already grown up. They - pmb Jan 17, 07:39 1
    - Yep - I'd say 15 years is about right. They skipped the generation that should have been their target. -- nm - Uhtred, son of Uhtred Jan 17, 07:54
  - Interesting to the IM, I hadn't heard that, but makes sense. -- nm - MDH Jan 17, 07:05
  - I think the win is getting anything at all out of 50 year old IP. -- nm - Reagen Jan 17, 06:53 1
    - See, they had no problem with Cinderella, but I guess that has unique brand awareness. - David Jan 17, 06:54
- I get you, but when the movie costs $130M+ (P&A not included) you don't expect it to just make $175M domestically. -- nm - MDH Jan 17, 06:40 2
  - Which comes down to giving Rob Marshall way too much fricking free rein. - Reagen Jan 17, 06:46 1
    - Bumblebee is the same mistake (though they kept it cheap). "You loved Transformers!" "Yes. Love*d*." - Reagen Jan 17, 06:48

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