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In response to
"I get you, but when the movie costs $130M+ (P&A not included) you don't expect it to just make $175M domestically. -- nm"
by
MDH
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Which comes down to giving Rob Marshall way too much fricking free rein.
Posted by
Reagen
Jan 17 '19, 06:46
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And Disney believing their own hype (i.e. maybe there wasn't as much value in the IP as they thought, and there wasn't some vast untapped musical market). There's also a bit of the kids film penalty, where Greatest Showmans tickets were all full price, and MPR had a significant portion of discounted kid's tickets.
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