ST Alpha - "I was expecting $250-$300 million. It's Mary Poppins. " (Reading a Post)

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In response to "I think we're debating philosophy at this point. 175 for this is what you reasonably expect. If you made it expecting more" by Reagen

I was expecting $250-$300 million. It's Mary Poppins.

Posted by David (aka David) Jan 17 '19, 06:50

Disney has indicated that they were caught off-guard by the lack of brand awareness. They expected it to act like a sequel to a beloved film. Instead, it's played out like an original IP. They're talking about a sequel because they now believe that they've rebuilt the brand.

Hiring Rob Marshall was a mistake.

Responses:

Their problem is that they made it 15-20 years too late. People who grew up with Mary Poppins (like me) have kids who are already grown up. They - pmb Jan 17, 07:39 1
- Yep - I'd say 15 years is about right. They skipped the generation that should have been their target. -- nm - Uhtred, son of Uhtred Jan 17, 07:54
Interesting to the IM, I hadn't heard that, but makes sense. -- nm - MDH Jan 17, 07:05
I think the win is getting anything at all out of 50 year old IP. -- nm - Reagen Jan 17, 06:53 1
- See, they had no problem with Cinderella, but I guess that has unique brand awareness. - David Jan 17, 06:54

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I was expecting $250-$300 million. It's Mary Poppins.

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