AEW: 98,000 ppv buys is the estimate...
Posted by
Remlik (aka Remlik)
May 31 '19, 07:44
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The latest edition of The Wrestling Observer Newsletter reports that AEW Double or Nothing is estimated to have done around 98,000 buys between TV and digital PPV, with close to a 50/50 split between the two. Most current products do around 15-25% digital orders these days, except for UFC, which made a deal to move away from TV. Two-thirds of the show’s buys came from the US, followed by the UK (which aired the Buy-In on ITV4), Australia, Germany and Canada). It’s not quite double that of All In, but it was priced higher than that event.
With the replay buys, it should eventually top the biggest-ever PPV for ECW, which had 99,000 buys and become the biggest PPV in wrestling history that wasn’t produced by WWE or WCW. It also beat the last UFC digital-exclusive event and wasn’t far behind the last show. A promotion hasn’t done this without regular TV promotion since the 2002 Tito Ortiz vs. Ken Shamrock and 2004 Chuck Liddell vs. Tito Ortiz fights. Impact Wrestling, even with a roster that included names like Hulk Hogan, Ric Flair, Sting, Jeff Hardy and others, only did half that number a few times. ECW came close once.
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