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In response to "It has definitely burned off at a rate none of us could have predicted. -- nm" by David

Nothing seems to have legs right now. We just went through a Memorial Day weekend where no holderover had a less than 40% dropoff.

Endgame is at the end of this spectrum. I think it's partly because of a growing trend of people only seeing things opening weekend, and Disney marketing Endgame as something you had to see the first few weeks.

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