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Tubefilter has a good perspective on the ViacomCBS merger: Even combined, ViacomCBS remains undersized compared to competitors...

"This deal happened because Shari Redstone wanted it (she controls 80% of both companies), and because the market demanded it."

As I'd said before, if CBS and Viacom didn't merge, they'd get gobbled up by others. Better to partner with your brother than to get taken over my strangers.


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