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In response to "don't they license the costumes for sale, so if you buy one shouldn't you be allowed to wear it? what legal ground do they have? -- nm" by zeitgeist

In the same way that just because you buy a copy of the movie, you can't use clips of it to further your own [business]

They'll argue that they own the depiction of the character in every form, and that the councilman is using the character in a way that implies endorsement or some use that Marvel did not authorize.

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