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"
The halftime show caused a +1401% increase in “Shakira” searches and +381% for “Jennifer Lopez”. We also noted an increase in searches for “Latina” and “Latina MILF.” Searches for “Demi Lovato”, who sang the national anthem, increased by +270%.
Across the United States, Missouri had the lowest game-time traffic drop of -30%, followed by -27% in Connecticut and -23% in North Dakota. California’s average game-time drop was -18% while some states like Alabama, Oklahoma and Louisiana saw a traffic drop of less than 10%.
Traffic in Kansas City dipped as far as -50% below average in the fourth quarter. After the game ended, San Francisco’s traffic was up only +7% above average, whereas excited football fans from Kansas City stayed up late and celebrated their win by visiting Pornhub up to 22% more than usual. "


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