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In response to "LOL. My gym isn’t a “corporation,” it’s owned by one dude and pays for using the Crossfit brand— that said, I should say PAID because he immediately " by JackDawson

I think that's one thing that does get missed when we stop business with a brand.

Often they are franchises paying for the "honor" of using the name but in no way share the belief of the owner, corporation, or whatever. I advocate reaching out to the local owners and having conversations before "cancelling" them.


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