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In response to "Kinda the opposite, but Peapod was out of stock on Tate's chocolate chip cookies and substituted Tate's Gluten Free Chocolate Chip Cookies" by ty97

I did the financing of that company when the woman who started Tates sold it to a private equity firm.

That PE firm sold it 4 years later for 5 times what they paid for it (and she had held a decent chunk that she got more money for). She was very cool. She started the business as a small bakery in the Hamptons. In the sale contract it provided that she could go into the bakery and bake whenever she wanted.

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