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In response to
"Do actors lose out on payments if they don't do talk show circuits to promote their movies?"
by
Max
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It's a little bit of everything.
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Celebs with big social media followings are contracted to use their social media to promote a project. It usually spells out how many tweets/posts/messages/etc. per day.
Then you have folks who benefit from bigger box office grosses. It's in your interest to get as many people watching your movie as possible, so shill the shit out of it so you get a bigger payday.
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