In response to
"TERM4 bombed. Wolverine underperformed. Night at the Museum underperformed. Star Trek, Up, and Hangover are the winners so far"
by
dug
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Star Trek is franchise. Up is, arguably, Pixar franchise.
Posted by
ty97
Jun 19 '09, 12:23
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TERM4, Night at the Museum, and Wolverine bombed compared to expected potential. They didn't have 20 million opening weekends like other summer 'headliners' have.
You may argue that if Up is franchise than all Universal films are franchise, etc. I disagree. No other big studio gets people in the door simply based on the studio name.
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