ST Alpha - "it's a much broader definition than is usually applied to the term. I would classify Spielberg as more of a brand." (Reading a Post)

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In response to "that's like saying Spielberg is a franchise. -- nm" by loosilu

it's a much broader definition than is usually applied to the term. I would classify Spielberg as more of a brand.

Posted by znufrii Jun 19 '09, 12:28

but again, it serves much the same function interms of selling the film.

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