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In response to "The answer to why most things change is money. So let's work back from there; How do you get more revenue from selling ads during the oscar show? Get " by Loyola

I still think Will's theory is superior to this one. There's far more money for all involved parties in billing films as oscar-nominated ...

... whereas your theory only comes into play once a year, the pull of that annotation can last a decade or more.

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