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In response to
"The one triggering this question for me is Discovery+. 90% of the ads on HGTV are for it, and word I've heard is that the initial signups was awful."
by
MDH
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TV ad revenue is in free fall anyway. Attempts like this are an attempt to save a failing business model.
Posted by
David (aka David)
Feb 22 '21, 12:10
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All these companies committed to cable are in the same position as the ones who were married to media publishing 15 years ago.
I had a poor experience with Discovery+, and I question the value of any cable channel today.
Having said that, Discovery Channel absolutely dominates the unscripted programming for males 18-49 demographic on cable. Overall, they're #6 for that demo on cable.
So, they are right to try to transition those fans to streaming.
The open secret in the industry right now is that almost all initial sign-ups for streaming services are *terrible*.
We haven't covered the story yet, but Peacock's viewership is only a third of what it claims...and even that is an optimistic description of actual viewer behavior.
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