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In response to "But it's also some made up metric. Seems designed to sell black box analytics to platforms. -- nm*" by Reagen

Yeah, reading their measurements portion of the website, it seems like they try to gauge how many people are watching a show...

...based on imdb hits, rotten tomatoes, social media (twitter, Facebook, instagram), youtube, and not actual data from streaming services or people who've been confirmed to watch the shows.

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