The Hummer brand may die after all
Posted by
Brian (aka trav007)
Jun 26 '09, 12:32
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BEIJING (Reuters) - China's top economic planning agency is likely to reject Sichuan Tengzhong's bid to buy the Hummer brand from bankrupt General Motors Corp (GM.N) (GMGMQ.PK), state radio reported on Thursday.
The planner, the National Development and Reform Commission (NDRC), is worried that Sichuan Tengzhong Heavy Industrial Machinery, which makes special-use vehicles and highway components, does not have the experience and resources to run the Hummer business, the report said.
Besides, Hummer, as an expensive, gas-guzzling sports utility vehicle, would not fit in with the government's policy of encouraging energy-efficient vehicles, the radio said.
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