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In response to "Yup. The trademark infringement analysis starts by looking at the trademarks themselves (and how similar they are) and the goods or services ..." by ReluctantCynic

Though the Apple one started out with an agreement that the computer company could use the name as they were never going to do anything music related

Something the computer company would repeatedly infringe upon as technologies evolved so that wasn't a happy agreement of same name, different markets

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