ST Alpha - "There's not enough data to say that. -- (edited)" (Reading a Post)

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In response to "Raya and the Last Dragon has been dominant on Disney Premier. -- nm" by David

There's not enough data to say that. -- (edited)

Posted by Inigo (aka Inigo) May 13 '21, 09:42

Obviously, since Disney is continuing to employ the Premiere Access model, it's either working well, or has the potential to work well in the future.

If I had to guess, I'd say they probably sold between 1 million and 3 million instances of Raya and the Lost Dragon. If it's 3 million, that's $90 million total, and the project is probably profitable now. If it's 1 million, Raya (with a $100 million+ budget and marketing) has probably lost them a little money. But really, we don't know, and that's by design from Disney.

I don't think Disney is swimming in Scrooge McDuck piles of money like SITV seems to indicate. It's the proof of concept that Mulan wasn't, but Disney could be banking more on potential than actual profit here.

Responses:

At this point, I'd be surprised if Disney's net profit on Raya and the Last Dragon is under $100 million. - David May 13, 09:58 3
- I remember that math. There were so many assumptions there. -- (edited) - Inigo May 13, 10:10 2
  - But that's the difference between the archaic system that has middlemen vs. the vertical integration of Disney+. - David May 13, 10:21 1
    - Sure, that is the future. That's why they're doing this. -- (edited) - Inigo May 13, 10:34

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There's not enough data to say that. -- (edited)

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