ST Alpha - "I'm trying to remember the first company that caused quite a stir when they ran a broad, national campaign supporting the community." (Reading a Post)

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In response to "It's like most things. It starts with a kernel of truth. Yes, corporations still aren't your friend. But they've put in some work too." by IAmQale

I'm trying to remember the first company that caused quite a stir when they ran a broad, national campaign supporting the community.

Posted by ReluctantCynic (aka ReluctantCynic) Jun 13 '21, 16:16

Pridewashing isn't my thing, and it's just kind of icky. But back in the day, it was a huge deal to see AT&T and Suburu out there promoting a Pride sensibility.

But wasn't Coors one of the first big companies to come forward? Or Absolut?

Responses:

Subaru? -- nm - Dano Jun 13, 16:20
For us to complain about this would be like Black people upset that now people know what Juneteenth is. It's dumb and I hate it so much. -- nm - IAmQale Jun 13, 16:20 1
- *laughing* - ReluctantCynic Jun 13, 16:21
Bennetton? -- nm - Reagen Jun 13, 16:17 1
- I thought you and Dano were on the right track, but according to this NBC News story I just dug up, we've all missed the mark. (spoilers) - ReluctantCynic Jun 13, 16:26

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I'm trying to remember the first company that caused quite a stir when they ran a broad, national campaign supporting the community.

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