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In response to
"Bennetton? -- nm"
by
Reagen
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I thought you and Dano were on the right track, but according to this NBC News story I just dug up, we've all missed the mark. (spoilers)
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Companies manufacturing sin products (esp. cigarettes and alchohol) were targeting the LGBTQ market as early as the 1980's.
But ...
"In 1994, Ikea launched the first television ad to feature a gay couple. In the commercial, the two men tease each other about their taste in furniture."
...
"That same year, AT&T launched a direct-marketing mail campaign, making them the first US phone company to openly target lesbian and gay customers (MCI ran an earlier campaign, but used suggestive statements and imagery rather than a direct appeal)."
...
"In the late ‘90s, Subaru undertook a very successful lesbian-focused marketing campaign after research revealed its sturdy, practical cars appealed to this demographic. “It’s not a choice, it’s the way we’re built,” a 2000 print ad boasted."
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