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In response to "So let me get this straight. The Apple TV app lists shows from other streamers like Paramount+ or Showtime, but you can only watch them if you... " by Ender

Yes. If you sign up through Apple, it gets a cut. So, the company wants you to know what else is out there.

It's their attempt to earn revenue as a gatekeeper, same as Roku (and Amazon Video).

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