ST Alpha - "Did SITV mention this? Nielsen introduced a new streaming metric called The Gauge in June. They went from only measuring boxes attached to TVs to... -- (edited)" (Reading a Post)

SlickerTalk
Search Archives
The Leaderboard
The FAQ

Down to Post

Backboards:

Posts: 152

Did SITV mention this? Nielsen introduced a new streaming metric called The Gauge in June. They went from only measuring boxes attached to TVs to... -- (edited)

Posted by Inigo (aka Inigo) Jul 8 '21, 09:03

measuring content at the router/switch level as well.

Granted, this is just measuring all things on TVs. It doesn't measure other streaming devices. Still, it's new data, and should be more accurate. Netflix likes it since it shows them with a clear lead over everyone else. Disney+ is way behind.

"Netflix and YouTube are the streaming leaders, the research firm said, with each capturing 6 percent of total TV time. They are trailed by Hulu (3 percent), Amazon (2 percent) and Disney+ (1 percent)."

https://www.nytimes.com/2021/06/17/business/media/nielsen-streaming-metrics-netflix-youtube.html (www.nytimes.com)

Responses:

Nielsen has been working on this, but they don't make the data public so it's hard to really know if the data is of any use. -- nm - Mop, Montreal Canadiens Fan Jul 8, 09:14 5
- I can see that, but the data the NYTimes gives out there is significant. - Inigo Jul 8, 09:21 4
  - There's a flaw in the data which hurts YouTube substantially. - Mop, Montreal Canadiens Fan Jul 8, 09:32 3
    - Agreed. If there was a legit measurement of streaming from all devices, Youtube would be king. - Inigo Jul 8, 09:45 1
      - How many people are going to agree to installing a device that would have to pretty much monitor all the traffic going into a household? - JD Jul 8, 09:59
    - Meh, I watch tons of TV on my phone. I barely use our actual TVs. -- nm - Beryllium Jul 8, 09:38

Post a message top

Did SITV mention this? Nielsen introduced a new streaming metric called The Gauge in June. They went from only measuring boxes attached to TVs to... -- (edited)

Replies are disabled on threads older than 7 days.