ST Alpha - "There's a flaw in the data which hurts YouTube substantially." (Reading a Post)

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In response to "I can see that, but the data the NYTimes gives out there is significant." by Inigo

There's a flaw in the data which hurts YouTube substantially.

Posted by Mop, Montreal Canadiens Fan (aka rburriel) Jul 8 '21, 09:32

I've seen the chart before that shows YouTube neck-and-neck with Netflix. I didn't realize it came from The Gauge. The flaw, of course, is exactly what you pointed out: It only measures TV. The fact that 6% of TV viewership is dedicated to YouTube is actually astounding. If they were able to measure mobile devices, I think we would see that YouTube is 99% of mobile viewership.

Responses:

Agreed. If there was a legit measurement of streaming from all devices, Youtube would be king. - Inigo Jul 8, 09:45 1
- How many people are going to agree to installing a device that would have to pretty much monitor all the traffic going into a household? - JD Jul 8, 09:59
Meh, I watch tons of TV on my phone. I barely use our actual TVs. -- nm - Beryllium Jul 8, 09:38

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There's a flaw in the data which hurts YouTube substantially.

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