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In response to "Visual Capitalist: 3 Companies Now Make Up 50% of U.S. Ad Revenues -- (link)" by prayformojo

I’ll take “Headlines phrased to cause outrage” for $100, Alex!

- We don’t know who the other 50% are. Maybe it’s one single company we’ve never heard of (but probably not).

- Amazon is insignificant on that list and was included only to get that percentage over 50%.

- The ad market has increased by more than 10% in the last 5 years. That’s a rising tide lifting all boats. Google has a big chunk of that, but everyone else is earning more, too.


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