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I was doing research after the podcast last night and stumbled across this now-comical AP evaluation of Disney buying Marvel.

"Disney's biggest challenge will be to get enough people enthused about second-string superheroes to justify the price about $1.2 billion, or 40 percent, more than what Marvel's stock was worth when the deal was announced Aug. 31.
***The high price means Disney will have to find new ways to earn revenue from Marvel perhaps by bringing Marvel-licensed toys to more store shelves around the world, and by digging deep into its comic vault for potential new blockbusters.***
Although Disney is constrained by the fact that big-name Marvel superheroes such as Spider-Man are already locked up in long-term deals with rival movie studios, Disney has had a history of successfully turning unknown talent such as Miley Cyrus, the actress behind "Hannah Montana," into multibillion-dollar enterprises.
"With Marvel, it's not just about `Iron Man' and `Hulk,'" Caris & Co. analyst David Miller said. "It's all about the other 5,000 characters that you and I don't even know about yet."
Disney shares are already being helped, having risen more than 20 percent since the deal was announced, partly on the hope for new character development and better use of Marvel heroes in movies, stores and theme parks."

Caris & Co. analyst David Miller looks pretty good with the benefit of hindsight.


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