SITVers - Have you seen this Nielsen breakdown?
Posted by
Inigo (aka Inigo)
Nov 8 '21, 09:27
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It's really interesting The Gauge data.
Here's some cool talking points:
1) Streaming has overtaken broadcast TV, but not cable. Looks like broadcast TV got a bit of a spike when the fall TV season started.
2) Hulu is still the #3 streamer behind Netflix and Youtube. It's kicking Amazon's butt, and Disney+ is a distant fifth. Disney+ only has 1/7 the viewings that Netflix has.
3) Their definition of other streaming is vague but I'm guessing it includes Paramount+, HBOMax, Peacock, Discovery+, etc...
4) Lol at them spelling it The Guage in their FAQ.
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