ST Alpha - "So, how's the dealership model of vehicle sales working out for Ford as it tries to compete in the EV market?" (Reading a Post)

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So, how's the dealership model of vehicle sales working out for Ford as it tries to compete in the EV market?

Posted by TWuG Nov 24 '21, 07:52

Dealerships are going to be a huge sticking point for legacy builders. Customers hate the whole car buying experience because of the way dealerships work. Hidden costs, stupid negotiating tactics. And the referred to to dealer markup added "just because".

https://cleantechnica.com/2021/11/24/a-ford-executive-told-potential-mustang-mach-e-buyer-itd-probably-be-better-to-buy-a-tesla/?s=09 (cleantechnica.com)

Responses:

Yes, I hate all of that, but how else am I going to get a test drive? -- nm - Beryllium Nov 24, 08:17 2
- You can test drive a Tesla through service/sales centers. Or check Tesla forums. Owners love sharing the Tesla experience - TWuG Nov 24, 08:25 1
  - Well, that's fair, but I suppose I've moved past buying a tesla anyway. I want a Rivian or an F-150 or a Mustang Mach-E or a VW electric bus. - Beryllium Nov 24, 08:28

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So, how's the dealership model of vehicle sales working out for Ford as it tries to compete in the EV market?

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