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In response to
"We've seen week 1 do fine if not great for many movies. But then it's dropping off a cliff."
by
Mop
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No, but Christmas guarantees a certain amount of legs.
Posted by
Inigo (aka Inigo)
Dec 3 '21, 10:53
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If No Way Home opens to $250 million, it's pretty guaranteed to do $750 million because of the Christmas holiday.
Not all films have dropped off the cliff. Shang Chi, Jungle Cruise, Ghostbusters, No Time To Die and Free Guy all showed decent legs. It's certainly tougher in the pandemic for films to run, but it's not guaranteed that they'll bomb after opening weekend.
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