ST Alpha - "MDH -- if you think Ghostbusters 3.5, and AQP outperformed, yikes." (Reading a Post)

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MDH -- if you think Ghostbusters 3.5, and AQP outperformed, yikes.

Posted by Will Hunting (aka JoeMetz) Jan 20 '22, 12:48

A Quiet Place 1 made 188mil. When they green lit a sequel, they did not expect a 20% pull-back, yet, they got one from 188mil down to 160mil.

Ghostbusters:Afterlife barely outdrew the 2016 reboot 128-126mil. You don't greenlight a sequel with the original cast to barely outperform the maligned 2016 version.

Carnage -- did exactly the same total as the 2018 original. Again, that's not outperforming. No one greenlights sequels hoping to maintain status quo.

They out did limited expectations but none of those out did the earlier sources to any degree worthy of continuing onward to a minor factor like runtime.

And Free Guy -- yes, Free Guy did very well. Every year, there's a few movies that blow up -- those aren't because of run time; but because they just have some je ne sais quo factor that causes them to be successful. In this case, it was inventive with a fun lead actor. If they could have kept the fun for 30 more minutes, it would have done just as well.

Run time isn't a real factor.

Responses:

It's easy to overthink it. It's an acceleration of the phenomenon that saw the $40 million opener die in the mid 00s-10s - Reagen Jan 20, 14:35
They didn't just overperform, they massively overperformed expectations in COVID. This is all linked to expectations in COVID. - MDH Jan 20, 12:55 17
- No, your issue was that Run Time is a factor. It isn't. It never has been. Interest in the properties is the only factor. - Will Hunting Jan 20, 13:03 15
  - I don't know what we're fighting about, but my two cents is that I work 20-25 hours more per week now than I did pre-covid, so a three hour movie is - amanda jeans Jan 20, 13:35 6
    - I totally agree with this. Length was the reason we didn't see West Side Story or House of Gucci. - zunk xometimes Jan 20, 13:51 2
      - I would watch WSS at home maybe? maybe? HOG only if it was a drinking game, you know? -- nm - amanda jeans Jan 20, 13:52 1
        
        I want to see WSS, but I went to The 355 instead since it saved me 30 minutes. -- nm - MDH Jan 20, 13:57
    - Your IM hits the nail on the damn head. Thank you. -- nm - MDH Jan 20, 13:38 2
      - amanda's IM makes a lot of sense, but also there are enough people invested in Batman for it to be successful without disproving her point. - Roger More Jan 20, 14:49
      - I think by mid-March you'll be calling Batman another exception to this new runtime rule. -- nm - Inigo Jan 20, 13:52
  - Agreed it was never before. Disagree in that it's painfully obvious to me it is now. They're linked together whether we like it or not. -- nm - MDH Jan 20, 13:07 7
    - Here's the top 10 domestic films of 2021 with run times. -- (edited) - Inigo Jan 20, 13:35 6
      - 2:15 is the mark, and I'd rank them like this: - MDH Jan 20, 13:37 5
        
        I do think that shang chi overperformed. I think that unlike BW, it looked fun and ALSO it was waning delta pre omicron so people were feeling - amanda jeans Jan 20, 13:46 3
        
        That's the one there's most conflict on. - MDH Jan 20, 13:52 2
        
        You can't have it both ways. Either COVID is fully factored in or it isn't. - Inigo Jan 20, 14:03 1
        
        I agree with you. There needs to be a COVID downgrade on it. Hence why I'm most torn on that one. :-) -- nm - MDH Jan 20, 14:04
        
        No way on Shang Chi. The over/under on the 4 day weekend here was $50 million. It did $45 million more than that. - Inigo Jan 20, 13:42
- Short answer, COVID rapidly changed expectations. Expectations from green light to current day are different. -- nm - MDH Jan 20, 12:56

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MDH -- if you think Ghostbusters 3.5, and AQP outperformed, yikes.

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