ST Alpha - "They didn't just overperform, they massively overperformed expectations in COVID. This is all linked to expectations in COVID." (Reading a Post)

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In response to "MDH -- if you think Ghostbusters 3.5, and AQP outperformed, yikes." by Will Hunting

They didn't just overperform, they massively overperformed expectations in COVID. This is all linked to expectations in COVID.

Posted by MDH Jan 20 '22, 12:55

Did Quiet Place 2 beat #1, no. Did it overperform expectations in COVID, absolutely. Run time was a big factor.

Ghostbusters was expected to make between $60-80M in COVID . Granted the reviews also didn't help. It massively overperformed that. Theaters kept bringing it back. It's a family movie that did well, partially due to run time.

Venom 2 was MASSIVE compared to COVID expectations.

I'll put it this way, a friend of mine is decently high up at a studio. Run time is a real threat now. The background on rush updates to West Side Story proves it. They are all hoping they catch Spider-man in terms of outlier, and they know they won't.

2 years ago it wasn't a factor, it 100% is now.

Responses:

No, your issue was that Run Time is a factor. It isn't. It never has been. Interest in the properties is the only factor. - Will Hunting Jan 20, 13:03 15
- I don't know what we're fighting about, but my two cents is that I work 20-25 hours more per week now than I did pre-covid, so a three hour movie is - amanda jeans Jan 20, 13:35 6
  - I totally agree with this. Length was the reason we didn't see West Side Story or House of Gucci. - zunk xometimes Jan 20, 13:51 2
    - I would watch WSS at home maybe? maybe? HOG only if it was a drinking game, you know? -- nm - amanda jeans Jan 20, 13:52 1
      - I want to see WSS, but I went to The 355 instead since it saved me 30 minutes. -- nm - MDH Jan 20, 13:57
  - Your IM hits the nail on the damn head. Thank you. -- nm - MDH Jan 20, 13:38 2
    - amanda's IM makes a lot of sense, but also there are enough people invested in Batman for it to be successful without disproving her point. - Roger More Jan 20, 14:49
    - I think by mid-March you'll be calling Batman another exception to this new runtime rule. -- nm - Inigo Jan 20, 13:52
- Agreed it was never before. Disagree in that it's painfully obvious to me it is now. They're linked together whether we like it or not. -- nm - MDH Jan 20, 13:07 7
  - Here's the top 10 domestic films of 2021 with run times. -- (edited) - Inigo Jan 20, 13:35 6
    - 2:15 is the mark, and I'd rank them like this: - MDH Jan 20, 13:37 5
      - I do think that shang chi overperformed. I think that unlike BW, it looked fun and ALSO it was waning delta pre omicron so people were feeling - amanda jeans Jan 20, 13:46 3
        
        That's the one there's most conflict on. - MDH Jan 20, 13:52 2
        
        You can't have it both ways. Either COVID is fully factored in or it isn't. - Inigo Jan 20, 14:03 1
        
        I agree with you. There needs to be a COVID downgrade on it. Hence why I'm most torn on that one. :-) -- nm - MDH Jan 20, 14:04
      - No way on Shang Chi. The over/under on the 4 day weekend here was $50 million. It did $45 million more than that. - Inigo Jan 20, 13:42
Short answer, COVID rapidly changed expectations. Expectations from green light to current day are different. -- nm - MDH Jan 20, 12:56

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They didn't just overperform, they massively overperformed expectations in COVID. This is all linked to expectations in COVID.

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