ST Alpha - "No, your issue was that Run Time is a factor. It isn't. It never has been. Interest in the properties is the only factor." (Reading a Post)

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In response to "They didn't just overperform, they massively overperformed expectations in COVID. This is all linked to expectations in COVID." by MDH

No, your issue was that Run Time is a factor. It isn't. It never has been. Interest in the properties is the only factor.

Posted by Will Hunting (aka JoeMetz) Jan 20 '22, 13:03

There's interest in Spider-Man enough to risk Covid. There isn't in these other properties. Full stop.

Run time isn't a concern with the audience. And if studio execs think it is; they're idiots. Full stop.

Responses:

I don't know what we're fighting about, but my two cents is that I work 20-25 hours more per week now than I did pre-covid, so a three hour movie is - amanda jeans Jan 20, 13:35 6
- I totally agree with this. Length was the reason we didn't see West Side Story or House of Gucci. - zunk xometimes Jan 20, 13:51 2
  - I would watch WSS at home maybe? maybe? HOG only if it was a drinking game, you know? -- nm - amanda jeans Jan 20, 13:52 1
    - I want to see WSS, but I went to The 355 instead since it saved me 30 minutes. -- nm - MDH Jan 20, 13:57
- Your IM hits the nail on the damn head. Thank you. -- nm - MDH Jan 20, 13:38 2
  - amanda's IM makes a lot of sense, but also there are enough people invested in Batman for it to be successful without disproving her point. - Roger More Jan 20, 14:49
  - I think by mid-March you'll be calling Batman another exception to this new runtime rule. -- nm - Inigo Jan 20, 13:52
Agreed it was never before. Disagree in that it's painfully obvious to me it is now. They're linked together whether we like it or not. -- nm - MDH Jan 20, 13:07 7
- Here's the top 10 domestic films of 2021 with run times. -- (edited) - Inigo Jan 20, 13:35 6
  - 2:15 is the mark, and I'd rank them like this: - MDH Jan 20, 13:37 5
    - I do think that shang chi overperformed. I think that unlike BW, it looked fun and ALSO it was waning delta pre omicron so people were feeling - amanda jeans Jan 20, 13:46 3
      - That's the one there's most conflict on. - MDH Jan 20, 13:52 2
        
        You can't have it both ways. Either COVID is fully factored in or it isn't. - Inigo Jan 20, 14:03 1
        
        I agree with you. There needs to be a COVID downgrade on it. Hence why I'm most torn on that one. :-) -- nm - MDH Jan 20, 14:04
    - No way on Shang Chi. The over/under on the 4 day weekend here was $50 million. It did $45 million more than that. - Inigo Jan 20, 13:42

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No, your issue was that Run Time is a factor. It isn't. It never has been. Interest in the properties is the only factor.

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