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In response to
""For the love of God, someone please buy us." -- nm"
by
David
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MITB viewership up 20%, Summerslam up 30% Suadi event up 75% in viewership on Peacock vs the Network
Posted by
Remlik (aka Remlik)
Feb 3 '22, 14:16
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On the call are WWE Chairman & CEO, Vincent K. McMahon, President & Chief Revenue Officer, Nick Khan, Chief Brand Officer, Stephanie McMahon, and Chief Financial & Administrative Officer, Frank A. Riddick. Seth Zaslow, the new WWE Senior Vice President, Head of Investor Relations welcomed us to the call.
Vince McMahon said they brought in a "considerable" increase of revenue over the last year. He said they have re-imagined the company and that's something they do every month. Their performance speaks for itself and for what they have done long term.
Nick Khan said almost a year ago, they announced they would license the WWE Network to Peacock. He compared Peacock numbers to their old numbers on the WWE Network. The Money in the Bank 2021 viewership was 20% higher than the last year. Summerslam was 30% higher than 2019 on the WWE Network. Their Extreme Rules 2021 was 20% higher than 2019's edition. They were up 75% for the last Saudi Arabia vs. the last Saudi event on the Network. Survivor Series was way up as well.
Khan touted they have expanded the audience and viewership with their product and the partnership with Peacock. More fans are watching the marquee WWE events than ever before. Khan said the marketplace puts more value on their intellectual properties.
They have over a dozen scripted and unscripted projects 'sold' based on WWE IP that will be announced soon, domestically and internationally.
Khan praised the new trading card and NFT partnerships. There will be an announcement on the NFT marketplace soon and WWE branded lotteries will be rolling out in multiple States later this year.
Khan put over the extended new deal with Mattel for the WWE toy license. They expect even more growth.
Khan said they "got back to work" with Day One on 1/1 with the belief a holiday date would drive viewers, attendance and merchandise. The show sold out and was one of the highest viewed events on Peacock ever. They kicked off the Road to Wrestlemania at the Dome in St. Louis. It was the largest merchandise sales ever at a Rumble event, the second highest attended Rumble event ever and Peacock viewership was 45% higher than the 2020 Rumble event.
Khan praised the Bad Bunny and Johnny Knoxville appearances.
Khan noted the next Saudi Arabia event will be on Saturday 2/19 and they couldn't be more pleased to be getting back to staging major events internationally. There will be more news on that front later this year.
Khan put over the Disney relationship with their recent Indonesia deal and said WWE was an Executive Producer on the EPSN+ Rowdy's Places, which I don't believe was ever noted before. He said the show just debuted, but the first six episodes have been on ESPN+ for months. They added a new episode looking at ECW yesterday.
Khan mentioned the Rey Mysterio as the cover artist for WWE 2K22 video game. Khan said they are not shocked by all the recent acquisitions in the gaming space. He pointed out all the consolidation trent in TV and theme park spaces and expect that sort of consolidation to continue.
Khan then talked about the live rights of sports programming, noting billions has been spent to bring top tier sports to streaming services.
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