SITV: Going off the question of how streaming services viewership is growing? I think The Gauge is the best indicator for that.
Posted by
Inigo (aka Inigo)
Mar 23 '22, 09:25
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If you look at the charts, Disney starts at 1% in May of 2021. But since the next month it just jumps up to 2%, it was probably 1.4% or 1.5% in May 2021. Then it went to 1.6 or 1.7% in June 2021. Since then it's kinda stayed flat.
All the rest (Hulu, Netflix, Prime Video, YouTube) have all stayed flat since the charts started. The only big gain is in "Other streaming" which has gone from 8% to 9.5%.
This data is way more indicative of how streaming services are doing overall because:
1) The Gauge gets its info at the router level. It's not relying on a box connected to a TV. It's looking at all the data coming through those household's internet connection.
2) It's viewing the streaming services as a whole, not just Top 10 lists. The data isn't perfect, but using an exit poll analogy, it's akin to looking at the percentages for the Presidential race instead of zeroing in on specific bills. General percentages have a much better chance of being correct vs. individual show data.
Even though Hulu is hardly ever in the top 10, it's almost twice as big as Disney+. Most likely because people watch network shows on it the day after they're broadcast.
Since May 2021, Streaming and broadcast %s are growing at the expense of cable %.
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