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The real reason Netflix is tanking…TikTok

Posted by Flavorize (aka Flavorize) Apr 21 '22, 05:47

TikTok engagement up to 25.7 hours per user/month—which is more than FB and IG, combined

https://twitter.com/gregisenberg/status/1516808698944962564?s=21&t=UOrGhUZ9XJO6WjoLIITptA (twitter.com)

Responses:

I've really been thinking about this lately -- about why I'm not watching NF. I feel like the content is either very young or very old or - amanda Apr 21, 06:31 5
- Quibi was made just for you -- nm - colin Apr 21, 07:30
- For me it's that browsing for something to watch (on any streaming service) sucks. - Cuzzin Todd Apr 21, 07:28
- I still find more often than not when I'm browsing even stuff I'm interested in I'm like... but not right now. -- nm - Dano Apr 21, 07:06
- I still feel like I'm scraping for decent movies across all the streaming services, and I assume it's pandemic-production related. - Max Apr 21, 06:35
- If I can't decide on something new to watch on Netflix, I just rewatch the Taco Chronicles. -- nm - Shaun Apr 21, 06:32
Younger peeps will go ahead and drop a subscription once they're done with it, something I see even STers struggle with - con_carne Apr 21, 06:24 2
- I'm this way, but gradually coming around to the idea. -- nm - Beryllium Apr 21, 07:50
- we only have netflix because it's free (ish,costs $1.50/mo now) from Tmobile. I wouldn't pay for a streaming platform at this time. -- nm - colin Apr 21, 07:33
I find it hard to believe that people interested in 90+ minute narrative content suddenly shifted their primary interest to 2 minute punchlines. - Max Apr 21, 06:21 9
- Remember, that short content also does the trick of speaking directly to Gen Z. How many feature films or even scripted shows do that? Not many. -- (edited) - con_carne Apr 21, 06:48
- Agreed. I can see it taking eyes away from their TV but that would also affect the other streaming services. I also have a hard time believing people - Krusty Apr 21, 06:47 3
  - It's because the long content tends to be produced by old people with old voices/concerns. There would have to be way more shows like Euphoria. -- nm - con_carne Apr 21, 07:20
  - It's a bit like saying Doritos are in competition with Taco Bell. -- nm - Reagen Apr 21, 07:01 1
    - But the Doritos are made by young people for young people and the old people making the Taco Bell are wondering why the young don't like it. -- nm - con_carne Apr 21, 07:11
- This was the concept behind Quibi and we see how that worked out - Reagen Apr 21, 06:28 3
  - Quibi was idiotic because it was a paid sub that had ads and somehow, *GASP*, people didn't actively want that. - Shaun Apr 21, 06:49 2
    - It was short content produced by old people. That's like when Caucasians try to cook Mexican food -- nm - con_carne Apr 21, 06:52 1
      - You just hurt Rick Bayless's feelings. -- nm - Baruno Apr 21, 06:54
That's just theorycrafting. Losing subscribers doesn't mean people watch Netflix less. - Inigo Apr 21, 05:56 1
- Gen Z Tik Toks during the day and Netflix at night and so forth -- (link) - con_carne Apr 21, 06:09
My TikTok usage is 0. -- nm - Shaun Apr 21, 05:51 6
- Probably not a big avocado 🥑 toast eater, either. But an entire generation is cutting Netflix for TikTok, so they can afford their avocado toast -- nm - Flavorize Apr 21, 06:22
- Same. I think I'm too old for TikTok. I don't get it. -- nm - sycor Apr 21, 06:18 4
  - I even hate reels on IG. if I wanted to watch videos, I would go to tik tok or you tube. -- nm - amanda Apr 21, 06:22 3
    - Same. I watch the reels on FB and most of the time I feel stupider for watching - Mel Profit Apr 21, 06:35 2
      - Mine are 95% adorable cat reels, and I'm here for them. -- nm - Dark Callisto Apr 21, 07:20 1
        
        I am all about the puppy reels, it's true. -- nm - Mel Profit Apr 21, 07:43

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The real reason Netflix is tanking…TikTok

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