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SITVers: The Gauge has some good info this month on Olympic viewing and Peacock.

More specifically, it shows that sports viewing on broadcast viewing dropped 53% from February. While overall streaming from February was either flat or gained slightly. Also, the "other streaming" category (where Peacock) would fall gained .3% from February.

All that adds up to what we all probably figured, people watching the Olympics did so overwhelmingly on broadcast TV, and not Peacock.


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