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In response to "I find it hard to believe that people interested in 90+ minute narrative content suddenly shifted their primary interest to 2 minute punchlines." by Max

Remember, that short content also does the trick of speaking directly to Gen Z. How many feature films or even scripted shows do that? Not many. -- (edited)

Feature films and scripted shows are pretty much unanimously produced by old fogies or with the voice of an old. Tik Tik is by the young, for the young.

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