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How many TTers have been to business school? I have a case history question.

Posted by Max Apr 21 '22, 15:18

I assume there are standard example cases that every business student studies, like New Coke and PostIts... are there any famous examples of industries or companies that have succeeded or failed spectacularly based in a decision *not* to advertise?

Maybe Tesla?

I'm mostly thinking of entertainment/sports and imagining if the SuperBowl didn't hype the halftime show because they didn't want to ruin a surprise, or if Paramount decided not to hype opening weekend for Top Gun: Maverick and hope that word of mouth alone would deliver the revenue. Is there any company or industry where "We shouldn't advertise our biggest event/product press day or release because disappointment after overhyping is a bigger risk of nobody tuning in to the news."

Responses:

Twitter. -- nm - Beryllium Apr 21, 18:24
That sounds like the movie business about every other week, pre-pandemic -- nm - con_carne Apr 21, 17:39
I don't believe Facebook advertised, but they had so many eager to join it was a matter of rolling out slowly enough to prevent overwhelming -- nm - zeitgeist Apr 21, 16:34
Googling - luxury brands with name recognition like Rolls-Royce and Lamborghini - Roger More Apr 21, 15:40 5
- lux brands adv in lux media (Vogue, Rob report, product placements, celeb endorsements) -- nm - zeitgeist Apr 21, 16:37
- I was thinking of Secret Lab chairs. Only reason I heard of them was from ST -- nm - Beaker Apr 21, 16:29
- I've never seen a Ben & Jerry's ad, though perhaps I just wasn't looking. -- nm - Reagen Apr 21, 16:26
- Case studies of “not enough advertising” would be pretty difficult to find, I expect. -- nm - Roger More Apr 21, 15:43 1
  - My dad, who was in advertising in the 40s, would say Morris Miner, they believed small car, small ads... - zeitgeist Apr 21, 15:53
There are definitely ways to promote something without print or video advertising, but I'm not sure of specific examples beyond yours. - TWuG Apr 21, 15:37

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How many TTers have been to business school? I have a case history question.

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