ST Alpha - "MOP/SITVers: Did you see this? Nielsen The Gauge data for April 2022. -- (link)" (Reading a Post)

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MOP/SITVers: Did you see this? Nielsen The Gauge data for April 2022. -- (link)

Posted by Inigo (aka Inigo) May 24 '22, 07:52

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HBO Max makes the gauge monthly list for the first time. The cutoff is 1%. Coincidentally, The Batman premiered on HBO Max in April. (ir.nielsen.com)

Responses:

Thank you for sharing. I'll take a need dive. I think I have some of their earlier State of Play reports. Initially... - Mop May 24, 08:13 6
- Agree with the IM here. -- nm - MDH May 24, 08:36
- I think you guys need to look at the Nielsen Top 10 charts as just good fun. -- (edited) - Inigo May 24, 08:26 4
  - I'm formulating a theory. - Mop May 24, 08:33 3
    - I agree with this for the most part. State of Play actually shows that OTT subscriptions are increasing especially for YouTubeTV in the past two years - Inigo May 24, 08:46 2
      - I see that, but (and this isn't about anything you said) the numbers don't add up. - Mop May 24, 09:17 1
        
        I think it's partly what you said, and the fact that all the other OTT companies are increasing. - Inigo May 24, 09:53
Also, if you download Nielsen's State of Play pdf here, there's tons of interesting data to talk about on SITV. -- (link) - Inigo May 24, 07:54

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