In response to
"MOP/SITVers: Did you see this? Nielsen The Gauge data for April 2022. -- (link)"
by
Inigo
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Thank you for sharing. I'll take a need dive. I think I have some of their earlier State of Play reports. Initially...
Posted by
Mop (aka rburriel)
May 24 '22, 08:13
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...on it's face, I think this feeds into some of what MDH is saying. Netflix's weekly numbers - especially those for the week of April 18-24 - were dire. Unless those Ozark numbers need week come out like a lion, April *LOOKS* terrible. To MDH's point, Netflix does as well in the Movies chart with 2nd run movies (Without a Paddle, FFS?!) as they do 1st run movies (The Adam Project). It may be in Netflix's interest to lean into 2nd run movies more. The project here is that these are all borrowed and studios can pull that content and move it to their streamer if they see the pattern being successful for Netflix.
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