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In response to "Online streaming in the US was the most popular way to watch TV in July, overtaking cable TV for the first time. -- (link)" by decline

Cable may briefly catch back up in September when network shows premiere but this is an official changing of the guard.

This info is so much more robust and detailed than the Nielsen Top Ten that just comes from the old system of a box attached to a TV. Yes, it's only TVs, but it's every TV that gets an IP address.

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