ST Alpha - "The Gauge: Total time spent watching TV in July closely resembled that of both June 2022 and July 2021," (Reading a Post)

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The Gauge: Total time spent watching TV in July closely resembled that of both June 2022 and July 2021,

Posted by Mop (aka rburriel) Aug 18 '22, 07:51

You can drive a truck through that claim, and I have. They only show percentages, never actuals. The one time they did, I immediately saw the shrinking audience and called them out.

Why they're afraid to show the actual numbers is anyone's guess but there can be two reasons, both amounting to avoiding embarrassment.

- Either Nielsen doesn't have a full picture of viewership (the constant under counting of YouTube demonstrates this) and they don't want to show their blind spot.

- Or the networks/streamers don't want to show their shrinking numbers as that directly correlates to money (i.e. advertising revenue) so they have an understanding with Nielsen to never show their actuals.

Responses:

That number shows the overall TV viewing isn't shrinking compared to last year and last month. - Inigo Aug 18, 08:00 2
- Nielsen needs to just post one single number. Why have they never posted actuals? That’s not fishy? -- nm - Mop Aug 18, 08:04 1
  - I have no idea why Nielsen does things the way they do. - Inigo Aug 18, 08:32

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The Gauge: Total time spent watching TV in July closely resembled that of both June 2022 and July 2021,

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