ST Alpha - "Maverick represents the extreme exception. Halloween 2021 is the playbook to use. " (Reading a Post)

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In response to "how many fewer overall releases in theaters in 2022 v. 1997 (haha), but really even just 2019 -- (edited)" by hollywood big shot

Maverick represents the extreme exception. Halloween 2021 is the playbook to use.

Posted by David (aka David) Sep 27 '22, 11:39

There were 9 titles that garnered at least 1,000 screens on opening weekend in 1997. September 2022 has included 11, 12 if we count Brahmastra, which maxed at 810 but is one of the biggest hits of the month.

People don't go see mediocre product in theaters as often now. That's what Hollywood hasn't accepted yet. You're either a tentpole, or you should do multi-platform release.

Responses:

Hollywood didn’t have enough legit product so they reverted back to the old standby of September is a dog month. - Will Hunting Sep 27, 12:08 1
- they have plenty of exhibition-worthy product. they choose not to put it all in theaters first like pre-2020 - hollywood big shot Sep 27, 12:15
*Tim Robinson hot dog costume GIF* they're gonna find the guy who did this! -- nm - hollywood big shot Sep 27, 11:41

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Maverick represents the extreme exception. Halloween 2021 is the playbook to use.

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