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In response to "Maverick represents the extreme exception. Halloween 2021 is the playbook to use. " by David

Hollywood didn’t have enough legit product so they reverted back to the old standby of September is a dog month.

Even historically, it’s been a weak month if not the weakest. They merely reverted to it.

Hell, a month ago, it wasn’t outlandish to think that TG2 or Avatar could sneak 2 weekends as the #1 movie in the nation because the release schedule looked so dreadful.

All the lulls in March 20-21 productions are hitting now.


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