In response to
"Maverick represents the extreme exception. Halloween 2021 is the playbook to use. "
by
David
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Hollywood didn’t have enough legit product so they reverted back to the old standby of September is a dog month.
Posted by
Will Hunting (aka JoeMetz)
Sep 27 '22, 12:08
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Even historically, it’s been a weak month if not the weakest. They merely reverted to it.
Hell, a month ago, it wasn’t outlandish to think that TG2 or Avatar could sneak 2 weekends as the #1 movie in the nation because the release schedule looked so dreadful.
All the lulls in March 20-21 productions are hitting now.
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