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In response to
"I hate “at a cost of” in this sense. The alternative was keeping him on, and someone somewhere at adidas determined that cost them more. "
by
mafic
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I'm going to say it will cost them way more than that though I'd say it's worth it to no longer have him attached to the brand.
Posted by
Krusty (aka Krustylu)
Oct 25 '22, 05:25
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His Yeezy line of sneakers is about 10% of their yearly profits. That's a big loss but if they can do some smart marketing and bring in some new, big names they can scratch back some of what they're losing.
But this definitely hurts them.
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