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In response to "Yes, very much. And to brands, they're *fucked* by this change. -- nm" by Beryllium

I could imagine brands thinking they'd forego the paid check and rely on "Official acct..." then find themselves with no IP protection help from Musk.

"Someone else claiming to be the official account with a blue check is stealing your followers? Oh well that's what you get for not paying up. Free speech. It's funny."

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