ST Alpha - "also told exhibitors not to trumpet that it made a killing on just 600 screens with no real marketing push . . . or else -- (link)" (Reading a Post)

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In response to "Cinema owners asked Netflix to play Glass Onion in more theaters and for a longer period of time. However, Netflix reportedly declined. -- (link)" by budice

also told exhibitors not to trumpet that it made a killing on just 600 screens with no real marketing push . . . or else -- (link)

Posted by hollywood big shot (aka pickmix) Nov 29 '22, 14:34

(No message)

https://variety.com/2022/film/box-office/glass-onion-box-office-netflix-knives-out-1235443658/ (variety.com)

Responses:

Wouldn't "the only way to see this smash hit now is to sign up for Netflix" be good marketing? -- nm - Dano Nov 29, 14:41 11
- i personally don't think features drive subscriptions over the long haul as much as series, but when DVDs were still a thing, exhibition was basically - hollywood big shot Nov 29, 14:45
- No, that's a way to get a lot of ppl into 30 day free trials and then drop you -- nm - rollo Nov 29, 14:43 9
  - I don’t think Netflix does free trials much these days. -- nm - Qale Nov 29, 15:13 2
    - Netflix does not offer free trials, but you have the freedom to change your plan or cancel online at any time if you decide Netflix isn't for you. - rollo Nov 29, 15:16 1
      - sure, but people are lazy and forgetful. plenty of people will just sign up and let it ride. -- nm - mafic Nov 29, 16:39
  - To have any chance to hold onto a subscriber at all they have to entice them to sign up in the first place. -- nm - Dano Nov 29, 14:50 3
    - IMO the long-tail of their entire library is what gets/keeps subscribers, not the latest addition to it. They should get as much exhibition money up - rollo Nov 29, 15:04 2
      - there was a reason Netflix paid $100m to keep Friends for one extra year before it got siloed on HBO Max. their biggest performers were always legacy - hollywood big shot Nov 29, 15:26 1
        
        Yup the original gets you to sign up since those are what get the marketing push, the legacy stuff gets you to stay once you are already there -- nm - con_carne Nov 29, 16:14
  - I bet the 30 day trials are going to go away OR be modified so that the latest projects aren't accessible. -- nm - Remlik Nov 29, 14:44 1
    - a bunch here are a week free only now (Paramount+) -- nm - Beaker Nov 29, 15:04

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