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In response to "From B2: of course G4 had bad cable ratings. It wasn't even supposed to be on cable." by the wrong element

Yeah, it was tough to pin down what it was supposed to be. Like a tech/pop culture YouTube channel… but on cable.

It could have worked exclusively as a YouTube channel like Vox or The Verge or Cnet. They trapped themselves by trying to make longform content an era when their target audience only wants 5 minute clips.

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