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Words I wrote last night in article about bad faith box office arguments...

"One of the rules of thumb about sequels fixates on box office expectations. The quality of the previous film directly impacts the box office of the successor.
In other words, when you like a movie a lot, you’ll want to watch the sequel significantly more than if it’s, say, a Fast & Furious or Jurassic World follow-up.
That box office rule only applies to opening weekend, though. Sequels work on a shortened box office schedule.
The studio expects more money on opening weekend but less money overall. Sequels run hot and then burn out fast as a rule."

So, I giggled a bit at that.


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